Providing targeted advertising inventory
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United States of America Patent
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Feb 15, 2011
Grant Date -
Apr 15, 2004
app pub date -
May 11, 2001
filing date -
May 11, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
The present invention discloses a method, apparatus, and article of manufacture for providing targeted information. In one embodiment of the present invention, an encrypted request for targeted information is received from a user. The encrypted request has a logon authorization element and a parameter requirement element. When the logon authorization element is satisfied, an encrypted list of data items is transmitted to the user. Each data item satisfies the parameter requirement element. In one embodiment, the data item is an advertisement. The above-described invention has utility for providing the user with advertisement options that satisfy the user's parameter requirements.
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