Embedded advertising enhancements in interactive computer game environments
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United States of America Patent
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Mar 8, 2011
Grant Date -
Nov 15, 2007
app pub date -
Apr 20, 2006
filing date -
Apr 20, 2006
priority date (Note) -
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Abstract
Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.
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