Presentation of sponsored content based on mobile transaction event
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United States of America Patent
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Mar 15, 2011
Grant Date -
Aug 19, 2010
app pub date -
Apr 30, 2010
filing date -
Sep 14, 2005
priority date (Note) -
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Abstract
A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.
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