System providing methods for dynamic customization and personalization of user interface

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United States of America Patent

PATENT NO 7908221
SERIAL NO

12206727

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Abstract

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A system providing methods for dynamically generating personalized content is described. Specific items of content which may be personalized or customized are identified. Subdirectories are created for each value of such personalized content. Files specific to each value of personalized content are created and placed in these subdirectories. When a user requests a particular web page or item of content, a token is retrieved identifying the personalized content to be generated for that particular user. Personalized content is then dynamically generated by construction of a path to at least one subdirectory containing personalized content. The path to such subdirectory containing personalized content is dynamically constructed based upon the token identifying such personalized content.

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Patent Owner(s)

Patent OwnerAddress
RPX CORPORATIONFOUR EMBARCADERO SUITE 4000 SAN FRANCISCO CA 94111

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bodmer, Brian Santa Cruz, US 14 575
Egli, Paul Scotts Valley, US 3 223
McCanlies, Elizabeth Aptos, US 3 30

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