Method and apparatus for switching targeted advertisements at a set top terminal
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Mar 22, 2011
Grant Date -
Jun 10, 2004
app pub date -
Dec 1, 2003
filing date -
Dec 9, 1992
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system and method for switching targeted advertisements is described. In one embodiment one primary advertisement is assigned to a first channel, where the first channel carries a program. At least one alternate advertisement is assigned to one or more alternate channels. Selected set top terminals switch to one or more of the alternate channels to display alternate advertisements, where the selection of the alternate channel is based on information related to users of the set top terminals.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully