System and method for describing presentation and behavior information in an ITV application

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7913286
APP PUB NO 20060031918A1
SERIAL NO

11070698

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Abstract

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An ITV application definition language (ADL) used to generate ITV applications for different types of target platforms and devices. The ADL provides a plurality of core data structure types upon which one or more data structures may be built. Data structures storing ITV content presentation and behavior information are referred to as resources. A resource is associated with a globally unique identifier that allows the data structure to be efficiently stored and retrieved from a hash table. A resource is also associated with an expiration time stamp that indicates when the resource is to be freed from memory. A resource is of arbitrary length, and contains values that differ from the default values stored at a receiving client device. Resources are also packaged into a module that may be catered to a platform and/or profile of a receiving client. The client may quickly determine whether the module is relevant to it by examining the platform and/or profile ID contained in a header of the module.

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Patent Owner(s)

Patent OwnerAddress
MK SYSTEMS USA INC251 LITTLE FALLS DRIVE WILMINGTON DE 19808

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Dakss, Jon Marina del Rey, US 17 1080
Gorder, Jeff Santa Monica, US 2 63
Sarachik, Karen Los Angeles, US 14 901

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