Techniques for delivering personalized content with a real-time routing network
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United States of America Patent
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Apr 19, 2011
Grant Date -
Feb 23, 2006
app pub date -
Aug 15, 2005
filing date -
Dec 18, 2000
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Techniques for dynamically updating a live object with personalized content for clients are provided. The techniques include receiving a first message from a source including a first identifier and a second identifier. The first identifier may be unique to a client. The second identifier may be generic across many clients. The first message includes information for updating a property of a live object associated with the second identifier. A client specific to the first identifier may be identified. A second message may then be routed through a network to the client. The second message may include the first identifier and the second identifier and also may contain information for updating a property of the live object associated with the second identifier. The client may receive the second message and may be capable of causing an update of the property of the live object associated with the second identifier.
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