Techniques for reinsertion of local market advertising in digital video from a bypass source
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United States of America Patent
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Apr 19, 2011
Grant Date -
Jul 1, 2004
app pub date -
Dec 31, 2002
filing date -
Dec 31, 2002
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A method and system for reinserting local content commercials in a digital video format into a customized event data stream. Local content commercials may be inserted at an on-site facility, a national network, a headend, or a local affiliate. Local content commercials may be inserted into the overall data stream, or into one of a plurality of program signals comprising the data stream. Further, markers or software instructions may be inserted into the data stream or program signals instructing a headend, set top box, or personal video recorder to retrieve a stored local content commercial and insert the commercial into the data stream.
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