Method and apparatus for achieving a tailored content response based upon a product identifier coupled with a user identifier

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United States of America Patent

PATENT NO 7934658
SERIAL NO

11144875

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Abstract

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A method and an apparatus for achieving a tailored content response based upon a product identifier coupled with a user identifier are provided. In one method embodiment, the present invention receives a machine readable indicia wherein at least a first portion of the machine readable indicia pertains to the product identifier and at least a second portion of the machine readable indicia pertains to the user identifier. Next, a product associated with the product identifier is identified in a database, wherein the database is not required to be formatted according to an extrinsic product identification standard. Moreover, a user profile associated with the user identifier is identified, the user profile comprising context information for the user. A tailored content response is then compiled for the device based upon the product and the context information.

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Patent Owner(s)

Patent OwnerAddress
HEWLETT-PACKARD DEVELOPMENT COMPANY L P10300 ENERGY DRIVE SPRING TX 77389

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhatti, Nina Trappe Mountain View, US 4 101
Lyons, Nicholas P Sunnyvale, US 17 287
Schettino,, Jr John Charles San Jose, US 2 46

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