Decompilation used to generate dynamic data driven advertisements
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United States of America Patent
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May 10, 2011
Grant Date -
Apr 1, 2010
app pub date -
Sep 30, 2008
filing date -
Sep 30, 2008
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.
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