System and method for directed television and radio advertising
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United States of America Patent
Stats
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May 10, 2011
Grant Date -
Nov 27, 2003
app pub date -
May 21, 2002
filing date -
May 21, 2002
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method and a device that presents a broadcast commercial message selects a commercial message for presentation based on user profile criteria. A programming content signal is received at a customer premises equipment (CPE). A stored commercial message is selected for presentation during presentation of the programming content signal. The selected commercial message contains summary information related to an informational content of the selected commercial message, and is selected based on the summary information contained by the selected commercial message. Each selected commercial message is then presented during the programming content signal by inserting each selected commercial message into the received programming content signal by presenting the selected commercial message in place of the programming content signal. Information relating to each commercial message presented and/or an interaction with a user can be recorded and sent to a central location.
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Family
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Cited Art Landscape
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