System and method for utilizing EPG database for modifying advertisements
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United States of America Patent
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May 10, 2011
Grant Date -
Mar 27, 2008
app pub date -
Aug 1, 2007
filing date -
Jun 28, 1999
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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Family
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