System and method for providing print advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7949560
APP PUB NO 20080313035A1
SERIAL NO

11818327

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and method for providing print advertisements is presented. A target audience is assembled from characteristics about readers. Advertising content is targeted to the target audience. The characteristics of the target audience are analyzed against the advertising content to identify potential advertisers. At least one of the potential advertisers is selected. At least one print advertisement for the selected advertiser is included on the document.

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Patent Owner(s)

Patent OwnerAddress
PALO ALTO RESEARCH CENTER INCORPORATED3333 COYOTE HILL ROAD PALO ALTO CA 94304

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Arias, Ana San Carlos, US 2 16
Begole, Bo San Jose, US 1 4
Bringans, Ross Cupertino, US 2 328
Bruce, Richard H Los Altos, US 63 2119
Chow, Celia Palo Alto, US 1 15
Fahey, Lisa San Francisco, US 3 23
Jacobson, Linda Half Moon Bay, US 3 24
Lee, Lawrence Menlo Park, US 50 753
Mosko, Marc Santa Cruz, US 8 239
Mulhern, Susan (Susie) Gilroy, US 1 4
Parekh, Nitin Los Altos, US 11 390
Peeters, Eric Fremont, US 220 6260
Weinerth, David Oakland, US 1 15

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