System and method for targeting advertisements or other information using user geographical information
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United States of America Patent
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May 24, 2011
Grant Date -
N/A
app pub date -
Dec 5, 2005
filing date -
Dec 5, 2005
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A request for information items may include content information associated with one or more electronic messages and geographical information associated with the requesting user. A set of information items is identified based on the user geographical information and the message content of the one or more electronic messages. In some embodiments, at least one of the information items is identified based on both on the user geographical information and the message content. In some embodiments, if the user geographical information is different from the user's default geographical information, at least one of the information items is identified based on the user geographical information, but not the message content. A subset of the identified information items may be selected in accordance with a scoring or ranking function. The selected information items are transferred to the requesting client and displayed concurrently with (e.g., next to) the electronic messages.
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