Importance

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Abstract

The disclosure details the implementation of apparatuses, methods, and systems for information querying and serving on mobile devices based on ambient conditions. Such conditions may include weather, traffic, market prices, news and events, and/or the like. Information and/or advertisement providers may use a code triggered information server to serve context, demographic, and behavior targeted information to users via mobile devices. Users, in turn, trigger the provision of information by scanning or observing codes or information. The scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile—which may include continuously updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information—the server selects information to serve to the users' mobile devices from an information base. In one embodiment, information may also be served to users based solely on the user profiles and ambient conditions, and without any initiating code scan. This is based on the accumulated history of scanned codes, which yields behavioral information about a user, including user space-time trajectories.

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First Claim