Method and apparatus for scheduling presentation of digital content on a personal communication device

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United States of America Patent

PATENT NO 7958457
SERIAL NO

09944482

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method of presenting digital content to a user on a display of a computing device displaying a continuous stream of digital content in a stream portion of the display, obtaining a current context of the user and the computing device, providing contextual sensitivities for the digital content items, determining a value for the digital content item's relevance of being displayed, calculating a probability of displaying the digital content item based upon the value of the digital content item's relevance of being displayed, performing a random selection of the digital content item based upon the probability of displaying the digital content item, and presenting the digital content item in the stream of digital content being displayed.

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Patent Owner(s)

Patent OwnerAddress
WIRELESS AGENTS LLC201 MAIN STREET SUITE 1440 FORT WORTH TX 76102

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brandenberg, Carl Brock Cresson, US 29 2532
Cotter, R Brandon Dallas, US 8 2145
Kay, Robert L Forth Worth, US 37 2698
Maxwell, Kenneth J Forth Worth, US 8 2145

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