Automated generation, performance monitoring, and evolution of keywords in a paid listing campaign
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United States of America Patent
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Jun 14, 2011
Issued Date -
N/A
app pub date -
Mar 8, 2006
filing date -
Oct 31, 2005
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Abstract
Keyword candidates are identified by in response to receiving an identification of a web page. Content of the web page is analyzed to identify terms from the web page. An automated keyword expansion is performed using the identified terms to produce a set of candidate keywords. Keyword suggestions are generated for the web page using the set of candidate keywords, and one or more of the keyword suggestions are used in a paid listing campaign. A performance of a paid listing campaign is compared with a performance threshold. An automated keyword expansion is performed using one or more keywords from the set of keywords to produce a set of alternative keywords in response to the comparison. One or more alternative keywords are selected from the set of alternative keywords for use in the paid listing campaign.
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