Real-time marketing of credit-based goods or services
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United States of America Patent
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Jun 28, 2011
Grant Date -
Apr 13, 2006
app pub date -
Sep 1, 2005
filing date -
Sep 1, 2004
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Systems and methods are described that determine which offers for credit-based transactions (if any) to market to a person. Each offer is associated with a set of third party demographic information criteria, a set of lender demographic information criteria, and a set of lender credit data criteria. The set of third party demographic information criteria is applied to a set of offers to determine a first subset of offers. The set of lender demographic information criteria is applied to the first subset of offers to determine a second subset of offers. The set of lender credit data criteria is applied to the second subset of offers to determine a third subset of offers.
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