System for implementing automated open market auctioning of leads
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United States of America Patent
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Jun 28, 2011
Grant Date -
Feb 23, 2006
app pub date -
Aug 19, 2005
filing date -
Aug 19, 2004
priority date (Note) -
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Abstract
In an automated leads-and-bids exchange system, bid profiles are defined to describe desires of lead buyers. Received leads are matched to active ones of the bid profiles whose specifications the leads substantially match. An auctioning subsystem finds the highest one or group of bids for each given lead. A quality rating database rates the quality of leads provided by different sellers. A price discounting engine discounts the amount paid to sellers who are rated as inferior sources of leads.
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