US Patent No: 7,975,000

Number of patents in Portfolio can not be more than 2000

A/B testing of a webpage

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ALSO PUBLISHED AS: 20060162071
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Importance

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Abstract

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Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
FMR LLCBOSTON, MA82

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brodmerkle, Scott Boston, MA 4 12
Dixon, Eleri Needham, MA 4 12
Enos, Emily Beverly, MA 4 12

Cited Art Landscape

Patent Info (Count) # Cites Year
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (3)
2003/0131,052 Method and system for HTTP time-on-page monitoring without client-side installation 7 2002
2004/0100,490 Skin button enhancements for remote control 31 2002
2004/0254,827 Methods, systems and computer program products for indirect profiling of web users 10 2003
 
MICROSOFT CORPORATION (3)
7,165,088 System and method for incremental and reversible data migration and feature deployment 7 2001
7,451,391 Method for web page rules compliance testing 6 2003
2005/0138,137 Using parameterized URLs for retrieving resource content items 66 2003
 
OPINIONLAB, INC. (3)
7,085,820 System and method for reporting to a website owner user reactions to particular web pages of a website 20 2000
7,370,285 Receiving and reporting page-specific user feedback concerning one or more particular web pages of a website 20 2002
7,478,121 Receiving and reporting page-specific user feedback concerning one or more particular web pages of a website 13 2002
 
ADOBE SYSTEMS INCORPORATED (2)
6,701,363 Method, computer program product, and system for deriving web transaction performance metrics 115 2000
2006/0123,340 WEB usage overlays for third-party WEB plug-in content 17 2006
 
ABOUT, INC. (1)
2005/0198,116 Collaborative internet data mining system 17 2004
 
ACCENTURE GLOBAL SERVICES LIMITED (1)
6,427,132 System, method and article of manufacture for demonstrating E-commerce capabilities via a simulation on a network 212 1999
 
ACTIVE DATA, INC. (1)
7,814,172 Syndication methodology to dynamically place digital assets on non-related web sites 11 2001
 
AKAMAI TECHNOLOGIES, INC. (1)
6,763,388 Method and apparatus for selecting and viewing portions of web pages 74 1999
 
ATOMZ.COM (1)
7,823,057 Simplified document creation 13 2002
 
B.E. Technology, LLC (1)
7,366,996 Computer interface method and apparatus with portable network organization system and targeted advertising 15 2004
 
C4CAST.COM, INC. (1)
6,473,084 Prediction input 133 1999
 
CAPITAL ONE FINANCIAL CORPORATION (1)
6,477,575 System and method for performing dynamic Web marketing and advertising 180 2000
 
CBS INTERACTIVE INC. (1)
7,266,512 System and method for establishing business to business connections via the internet 6 2001
 
COMPUTER ASSOCIATES THINK, INC. (1)
6,493,754 Method and apparatus for analyzing communications on different threads 19 1998
 
CYVEILLANCE, INC. (1)
6,983,320 System, method and computer program product for analyzing e-commerce competition of an entity by utilizing predetermined entity-specific metrics and analyzed statistics from web pages 42 2000
 
DDR HOLDINGS, LLC (1)
6,629,135 Affiliate commerce system and method 136 1999
 
DECENTRIX, INC. (1)
7,886,221 Method and apparatus for storing web site data by web site dimensions and generating a web site having complementary elements 9 2000
 
DISNEY ENTERPRISES, INC. (1)
7,702,752 Method and apparatus for redirection of server external hyper-link references 7 2005
 
EXALT SOLUTIONS, INC. (1)
7,299,202 Intelligent multimedia e-catalog 23 2002
 
GORMANDIZE LLC (1)
7,152,018 System and method for monitoring usage patterns 22 2002
 
IANYWHERE SOLUTIONS, INC. (1)
6,839,744 System, method, and computer program product for administering channels, content, and data for mobile devices 44 2000
 
INTELLECTUAL VENTURES I LLC (1)
6,611,862 User station software that controls transport and presentation of content from a remote source 165 2000
 
IPF, Inc. (1)
2005/0010,475 Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same 82 2003
 
IRISE (1)
7,174,286 Systems and methods for defining a simulated interactive web page 17 2004
 
KLAUSTECH, INC. (1)
6,584,492 Internet banner advertising process and apparatus having scalability 36 2000
 
Mediacom.net, LLC (1)
6,957,390 Method and apparatus for providing dynamic information to a user via a visual display 66 2000
 
NUWEB (AKA PACIFIC WEB) A CALIFORNIA CORPORATION (1)
7,386,473 Content display monitoring by a processing system 20 2000
 
ORACLE INTERNATIONAL CORPORATION (1)
7,216,298 System and method for automatic generation of HTML based interfaces including alternative layout modes 22 2002
 
PRASHTAMA WIRELESS LLC (1)
7,254,607 Dynamic coordination and control of network connected devices for large-scale network site testing and associated architectures 24 2002
 
RPX CORPORATION (1)
6,438,592 Systems for monitoring and improving performance on the world wide web 136 1998
 
S.F. IP PROPERTIES 58 LLC (1)
7,013,289 Global electronic commerce system 218 2001
 
SHOPZILLA, INC. (1)
7,437,312 Method for context personalized web browsing 30 2001
 
SILICON VALLEY BANK (1)
6,915,271 Method and system for delivering redeeming dynamically and adaptively characterized promotional incentives on a computer network 133 1999
 
SITESPECT, INC. (1)
2006/0271,671 System and method for optimizing website visitor actions 23 2005
 
The Nielsen Company (US), LLC (1)
7,406,516 System and method for monitoring the use of a resource by a client connected to a computer network having one or more servers in communication with one or more clients 19 2003
 
VISUAL INSIGHTS (1)
2002/0087,679 Systems and methods for monitoring website activity in real time 89 2001
 
YAHOO! INC. (1)
7,523,191 System and method for monitoring user interaction with web pages 68 2000
 
Other [Check patent profile for assignment information] (2)
2002/0120,554 Auction, imagery and retaining engine systems for services and service providers 124 2001
2005/0091,111 Network methods for interactive advertising and direct marketing 76 2004

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
AMAZON TECHNOLOGIES, INC. (4)
8,577,963 Remote browsing session between client browser and network based browser 0 2011
8,589,385 Historical browsing session management 0 2011
8,615,431 Network content message placement management 0 2011
8,627,195 Remote browsing and searching 0 2012
 
EBAY INC. (1)
8,429,616 Orthogonal experimentation in a computing environment 0 2010
 
GOOGLE INC. (1)
8,234,632 Adaptive website optimization experiment 1 2007

Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
3.5 Year Payment $1600.00 $800.00 $400.00 Jan 5, 2015
7.5 Year Payment $3600.00 $1800.00 $900.00 Jan 5, 2019
11.5 Year Payment $7400.00 $3700.00 $1850.00 Jan 5, 2023
Fee Large entity fee small entity fee micro entity fee
Surcharge - 3.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00