US Patent No: 7,975,000

Number of patents in Portfolio can not be more than 2000

A/B testing of a webpage

ALSO PUBLISHED AS: 20060162071

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
FMR LLCBOSTON, MA115

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brodmerkle, Scott Boston, MA 5 33
Dixon, Eleri Needham, MA 5 33
Enos, Emily Beverly, MA 5 33

Cited Art Landscape

Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (2)
* 2002/0120,554 Auction, imagery and retaining engine systems for services and service providers 175 2001
* 2005/0091,111 Network methods for interactive advertising and direct marketing 98 2004
 
Adobe Systems Incorporated (2)
* 6,701,363 Method, computer program product, and system for deriving web transaction performance metrics 128 2000
* 2006/0123,340 WEB usage overlays for third-party WEB plug-in content 30 2006
 
C4CAST.COM, INC. (1)
* 6,473,084 Prediction input 151 1999
 
GORMANDIZE LLC (1)
* 7,152,018 System and method for monitoring usage patterns 28 2002
 
CBS INTERACTIVE INC. (1)
* 7,266,512 System and method for establishing business to business connections via the internet 7 2001
 
CONNEXITY, INC. (1)
* 7,437,312 Method for context personalized web browsing 38 2001
 
SILICON VALLEY BANK (1)
* 6,915,271 Method and system for delivering redeeming dynamically and adaptively characterized promotional incentives on a computer network 188 1999
 
DDR HOLDINGS, LLC (1)
* 6,629,135 Affiliate commerce system and method 151 1999
 
AKAMAI TECHNOLOGIES, INC. (1)
* 6,763,388 Method and apparatus for selecting and viewing portions of web pages 98 1999
 
ORACLE INTERNATIONAL CORPORATION (1)
* 7,216,298 System and method for automatic generation of HTML based interfaces including alternative layout modes 27 2002
 
DECENTRIX, INC. (1)
* 7,886,221 Method and apparatus for storing web site data by web site dimensions and generating a web site having complementary elements 10 2000
 
NUWEB (AKA PACIFIC WEB) A CALIFORNIA CORPORATION (1)
* 7,386,473 Content display monitoring by a processing system 32 2000
 
SITESPECT, INC. (1)
* 2006/0271,671 System and method for optimizing website visitor actions 33 2005
 
MICROSOFT TECHNOLOGY LICENSING, LLC (3)
* 7,165,088 System and method for incremental and reversible data migration and feature deployment 9 2001
* 7,451,391 Method for web page rules compliance testing 7 2003
* 2005/0138,137 Using parameterized URLs for retrieving resource content items 97 2003
 
ABOUT, INC. (1)
* 2005/0198,116 Collaborative internet data mining system 22 2004
 
DISNEY ENTERPRISES, INC. (1)
* 7,702,752 Method and apparatus for redirection of server external hyper-link references 8 2005
 
PRASHTAMA WIRELESS LLC (1)
* 7,254,607 Dynamic coordination and control of network connected devices for large-scale network site testing and associated architectures 29 2002
 
S.F. IP PROPERTIES 58 LLC (1)
* 7,013,289 Global electronic commerce system 255 2001
 
VISUAL INSIGHTS (1)
* 2002/0087,679 Systems and methods for monitoring website activity in real time 146 2001
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (3)
* 2003/0131,052 Method and system for HTTP time-on-page monitoring without client-side installation 10 2002
* 2004/0100,490 Skin button enhancements for remote control 46 2002
* 2004/0254,827 Methods, systems and computer program products for indirect profiling of web users 13 2003
 
IPF, Inc. (1)
* 2005/0010,475 Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same 112 2003
 
CAPITAL ONE FINANCIAL CORPORATION (1)
* 6,477,575 System and method for performing dynamic Web marketing and advertising 210 2000
 
The Nielsen Company (US), LLC (1)
* 7,406,516 System and method for monitoring the use of a resource by a client connected to a computer network having one or more servers in communication with one or more clients 32 2003
 
IANYWHERE SOLUTIONS, INC. (1)
* 6,839,744 System, method, and computer program product for administering channels, content, and data for mobile devices 51 2000
 
CYVEILLANCE, INC. (1)
* 6,983,320 System, method and computer program product for analyzing e-commerce competition of an entity by utilizing predetermined entity-specific metrics and analyzed statistics from web pages 59 2000
 
Mediacom.net, LLC (1)
* 6,957,390 Method and apparatus for providing dynamic information to a user via a visual display 74 2000
 
COMPUTER ASSOCIATES THINK, INC. (1)
* 6,493,754 Method and apparatus for analyzing communications on different threads 24 1998
 
IRISE (1)
* 7,174,286 Systems and methods for defining a simulated interactive web page 27 2004
 
ACCENTURE GLOBAL SERVICES LIMITED (1)
* 6,427,132 System, method and article of manufacture for demonstrating E-commerce capabilities via a simulation on a network 245 1999
 
KLAUSTECH, INC. (1)
* 6,584,492 Internet banner advertising process and apparatus having scalability 49 2000
 
B.E. Technology, LLC (1)
* 7,366,996 Computer interface method and apparatus with portable network organization system and targeted advertising 19 2004
 
Intellectual Ventures I LLC (1)
* 6,611,862 User station software that controls transport and presentation of content from a remote source 188 2000
 
ATOMZ.COM (1)
* 7,823,057 Simplified document creation 14 2002
 
RPX CORPORATION (2)
* 6,438,592 Systems for monitoring and improving performance on the world wide web 172 1998
* 7,814,172 Syndication methodology to dynamically place digital assets on non-related web sites 15 2001
 
OPINIONLAB, INC. (3)
* 7,085,820 System and method for reporting to a website owner user reactions to particular web pages of a website 32 2000
* 7,370,285 Receiving and reporting page-specific user feedback concerning one or more particular web pages of a website 28 2002
* 7,478,121 Receiving and reporting page-specific user feedback concerning one or more particular web pages of a website 17 2002
 
EXALT SOLUTIONS, INC. (1)
* 7,299,202 Intelligent multimedia e-catalog 32 2002
 
YAHOO! INC. (1)
* 7,523,191 System and method for monitoring user interaction with web pages 109 2000
* Cited By Examiner

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
Amazon Technologies, Inc. (14)
8,799,412 Remote browsing session management 0 2011
8,706,860 Remote browsing session management 0 2011
8,577,963 Remote browsing session between client browser and network based browser 0 2011
9,037,696 Managing information associated with network resources 0 2011
8,914,514 Managing network based content 0 2011
8,849,802 Historical browsing session management 0 2011
8,589,385 Historical browsing session management 0 2011
8,615,431 Network content message placement management 0 2011
8,972,477 Offline browsing session management 0 2011
9,009,334 Remote browsing session management 0 2011
8,839,087 Remote browsing and searching 0 2012
* 8,627,195 Remote browsing and searching 0 2012
9,037,975 Zooming interaction tracking and popularity determination 0 2012
8,943,197 Automated content update notification 0 2012
 
ACCESS BUSINESS GROUP INTERNATIONAL LLC (1)
* 2011/0282,860 DATA COLLECTION, TRACKING, AND ANALYSIS FOR MULTIPLE MEDIA INCLUDING IMPACT ANALYSIS AND INFLUENCE TRACKING 6 2011
 
GOOGLE INC. (2)
* 8,234,632 Adaptive website optimization experiment 1 2007
* 2009/0210,863 CODE-BASED WEBSITE EXPERIMENTS 2 2008
 
EBAY INC. (4)
* 8,429,616 Orthogonal experimentation in a computing environment 1 2010
* 2011/0231,821 ORTHOGONAL EXPERIMENTATION IN A COMPUTING ENVIRONMENT 3 2010
* 8,789,019 Orthogonal experimentation in a computing environment 0 2013
* 2013/0239,091 ORTHOGONAL EXPERIMENTATION IN A COMPUTING ENVIRONMENT 0 2013
 
USABLENET INC. (1)
* 2011/0060,997 Methods for optimizing interaction with a form in a website page and systems thereof 3 2009
 
ACCENTURE GLOBAL SERVICES LIMITED (2)
* 9,002,729 System and method for determining sets of online advertisement treatments using confidences 0 2008
* 2010/0100,419 DIGITAL MARKETING OPTIMIZATION 5 2008
 
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC. (1)
* 2013/0262,658 SYSTEMS AND METHODS FOR ADVANCED TARGETING 2 2012
* Cited By Examiner

Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
7.5 Year Payment $3600.00 $1800.00 $900.00 Jan 5, 2019
11.5 Year Payment $7400.00 $3700.00 $1850.00 Jan 5, 2023
Fee Large entity fee small entity fee micro entity fee
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00