A/B testing of a webpage

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7975000
APP PUB NO 20060162071A1
SERIAL NO

11044499

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
FMR LLCBOSTON, MA145

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brodmerkle, Scott Boston, US 3 72
Dixon, Eleri Needham, US 3 72
Enos, Emily Beverly, US 3 72

Cited Art Landscape

Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (2)
* 2002/0120,554 Auction, imagery and retaining engine systems for services and service providers 202 2001
* 2005/0091,111 Network methods for interactive advertising and direct marketing 144 2004
 
ADOBE SYSTEMS INCORPORATED (2)
* 6701363 Method, computer program product, and system for deriving web transaction performance metrics 147 2000
* 2006/0123,340 WEB usage overlays for third-party WEB plug-in content 43 2006
 
c4cast.com, Inc. (1)
* 6473084 Prediction input 161 1999
 
THE NIELSEN COMPANY (US), LLC (1)
* 7406516 System and method for monitoring the use of a resource by a client connected to a computer network having one or more servers in communication with one or more clients 60 2003
 
CBS INTERACTIVE INC. (1)
* 7266512 System and method for establishing business to business connections via the internet 11 2001
 
CONNEXITY, INC. (1)
* 7437312 Method for context personalized web browsing 48 2001
 
CHEMTRON RESEARCH LLC (1)
* 7152018 System and method for monitoring usage patterns 38 2002
 
SILICON VALLEY BANK (1)
* 6915271 Method and system for delivering redeeming dynamically and adaptively characterized promotional incentives on a computer network 201 1999
 
DDR HOLDINGS, LLC (1)
* 6629135 Affiliate commerce system and method 167 1999
 
RATEZE REMOTE MGMT. L.L.C. (1)
* 7013289 Global electronic commerce system 317 2001
 
AKAMAI TECHNOLOGIES, INC. (1)
* 6763388 Method and apparatus for selecting and viewing portions of web pages 125 1999
 
ORACLE INTERNATIONAL CORPORATION (1)
* 7216298 System and method for automatic generation of HTML based interfaces including alternative layout modes 35 2002
 
DECENTRIX, INC. (1)
* 7886221 Method and apparatus for storing web site data by web site dimensions and generating a web site having complementary elements 21 2000
 
NUWEB (AKA PACIFIC WEB) A CALIFORNIA CORPORATION (1)
* 7386473 Content display monitoring by a processing system 62 2000
 
INTELLECTUAL VENTURES I LLC (1)
* 6611862 User station software that controls transport and presentation of content from a remote source 216 2000
 
CALLAHAN CELLULAR L.L.C. (1)
* 7254607 Dynamic coordination and control of network connected devices for large-scale network site testing and associated architectures 38 2002
 
SiteSpect, Inc. (1)
* 2006/0271,671 System and method for optimizing website visitor actions 51 2005
 
MICROSOFT TECHNOLOGY LICENSING, LLC (3)
* 7165088 System and method for incremental and reversible data migration and feature deployment 14 2001
* 7451391 Method for web page rules compliance testing 12 2003
* 2005/0138,137 Using parameterized URLs for retrieving resource content items 138 2003
 
ABOUT, INC. (1)
* 2005/0198,116 Collaborative internet data mining system 24 2004
 
DISNEY ENTERPRISES, INC. (1)
* 7702752 Method and apparatus for redirection of server external hyper-link references 9 2005
 
Visual Insights (1)
* 2002/0087,679 Systems and methods for monitoring website activity in real time 177 2001
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (3)
* 2003/0131,052 Method and system for HTTP time-on-page monitoring without client-side installation 14 2002
* 2004/0100,490 Skin button enhancements for remote control 58 2002
* 2004/0254,827 Methods, systems and computer program products for indirect profiling of web users 17 2003
 
IPF, Inc. (1)
* 2005/0010,475 Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same 139 2003
 
EXCALIBUR IP, LLC (1)
* 7523191 System and method for monitoring user interaction with web pages 161 2000
 
CAPITAL ONE FINANCIAL CORPORATION (1)
* 6477575 System and method for performing dynamic Web marketing and advertising 251 2000
 
IANYWHERE SOLUTIONS, INC. (1)
* 6839744 System, method, and computer program product for administering channels, content, and data for mobile devices 59 2000
 
CYVEILLANCE, INC. (1)
* 6983320 System, method and computer program product for analyzing e-commerce competition of an entity by utilizing predetermined entity-specific metrics and analyzed statistics from web pages 68 2000
 
Mediacom.net, LLC (1)
* 6957390 Method and apparatus for providing dynamic information to a user via a visual display 85 2000
 
COMPUTER ASSOCIATES THINK, INC. (1)
* 6493754 Method and apparatus for analyzing communications on different threads 29 1998
 
IRISE (1)
* 7174286 Systems and methods for defining a simulated interactive web page 35 2004
 
ACCENTURE GLOBAL SERVICES LIMITED (1)
* 6427132 System, method and article of manufacture for demonstrating E-commerce capabilities via a simulation on a network 266 1999
 
KLAUSTECH, INC. (1)
* 6584492 Internet banner advertising process and apparatus having scalability 61 2000
 
B.E. Technology, LLC (1)
* 7366996 Computer interface method and apparatus with portable network organization system and targeted advertising 27 2004
 
ATOMZ.COM (1)
* 7823057 Simplified document creation 17 2002
 
RPX CORPORATION (2)
* 6438592 Systems for monitoring and improving performance on the world wide web 225 1998
* 7814172 Syndication methodology to dynamically place digital assets on non-related web sites 17 2001
 
OPINIONLAB, INC. (3)
* 7085820 System and method for reporting to a website owner user reactions to particular web pages of a website 41 2000
* 7370285 Receiving and reporting page-specific user feedback concerning one or more particular web pages of a website 36 2002
* 7478121 Receiving and reporting page-specific user feedback concerning one or more particular web pages of a website 20 2002
 
EXALT SOLUTIONS, INC. (1)
* 7299202 Intelligent multimedia e-catalog 37 2002
* Cited By Examiner

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (1)
* 2009/0063,999 GRAPHICAL AUTHORING AND EDITING OF MARK-UP LANGUAGE SEQUENCES 2 2008
 
Amazon Technlogogies, Inc. (1)
9509783 Customized browser images 0 2012
 
ELASTIC PATH SOFTWARE, INC. (2)
* 9449337 Emulation of a client browser and generation of web page data by an electronic commerce server in a testing environment having a separate test server 0 2011
* 2012/0239,537 ELECTRONIC COMMERCE MANAGEMENT SYSTEM AND METHOD 3 2011
 
EMC IP HOLDING COMPANY LLC (1)
9201770 A/B testing of installed graphical user interfaces 1 2013
 
24/7 CUSTOMER, INC. (1)
* 2013/0282,595 METHOD AND APPARATUS FOR OPTIMIZING WEB AND MOBILE SELF-SERVE APPS 3 2013
 
AMAZON TECHNOLOGIES, INC. (36)
8799412 Remote browsing session management 1 2011
8706860 Remote browsing session management 3 2011
8577963 Remote browsing session between client browser and network based browser 0 2011
9037696 Managing information associated with network resources 1 2011
9195768 Remote browsing session management 0 2011
9383958 Remote co-browsing session management 0 2011
9298843 User agent information management 2 2011
9178955 Managing network based content 0 2011
9152970 Remote co-browsing session management 0 2011
8914514 Managing network based content 24 2011
8849802 Historical browsing session management 0 2011
8589385 Historical browsing session management 2 2011
8615431 Network content message placement management 0 2011
9313100 Remote browsing session management 0 2011
8972477 Offline browsing session management 0 2011
9117002 Remote browsing session management 1 2011
9009334 Remote browsing session management 26 2011
9330188 Shared browsing sessions 0 2011
9336321 Remote browsing and searching 0 2012
9092405 Remote browsing and searching 1 2012
9087024 Narration of network content 0 2012
8839087 Remote browsing and searching 7 2012
* 8627195 Remote browsing and searching 6 2012
9183258 Behavior based processing of content 0 2012
9037975 Zooming interaction tracking and popularity determination 24 2012
9137210 Remote browsing session management 0 2012
9374244 Remote browsing session management 0 2012
9208316 Selective disabling of content portions 0 2012
9460220 Content selection based on target device characteristics 0 2012
9307004 Prioritized content transmission 0 2012
8943197 Automated content update notification 3 2012
9578137 System for enhancing script execution performance 0 2013
9253284 Historical browsing session management 0 2013
9529784 Remote browsing and searching 0 2014
9195750 Remote browsing and searching 1 2014
9479564 Browsing session metric creation 0 2015
 
ACCESS BUSINESS GROUP INTERNATIONAL LLC (1)
* 2011/0282,860 DATA COLLECTION, TRACKING, AND ANALYSIS FOR MULTIPLE MEDIA INCLUDING IMPACT ANALYSIS AND INFLUENCE TRACKING 24 2011
 
GOOGLE INC. (2)
* 8234632 Adaptive website optimization experiment 3 2007
* 2009/0210,863 CODE-BASED WEBSITE EXPERIMENTS 2 2008
 
EBAY INC. (6)
* 8429616 Orthogonal experimentation in a computing environment 2 2010
* 2011/0231,821 ORTHOGONAL EXPERIMENTATION IN A COMPUTING ENVIRONMENT 5 2010
* 8789019 Orthogonal experimentation in a computing environment 1 2013
* 2013/0239,091 ORTHOGONAL EXPERIMENTATION IN A COMPUTING ENVIRONMENT 1 2013
* 9262543 Orthogonal experimentation in a computing environment 0 2014
* 2014/0297,795 ORTHOGONAL EXPERIMENTATION IN A COMPUTING ENVIRONMENT 0 2014
 
USABLENET INC. (1)
* 2011/0060,997 Methods for optimizing interaction with a form in a website page and systems thereof 3 2009
 
ACCENTURE GLOBAL SERVICES LIMITED (2)
* 9002729 System and method for determining sets of online advertisement treatments using confidences 0 2008
* 2010/0100,419 DIGITAL MARKETING OPTIMIZATION 6 2008
 
YAHOO! INC. (1)
* 9075917 Testing framework for dynamic web pages 0 2012
 
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC. (2)
* 9141719 Systems and methods for advanced targeting 0 2012
* 2013/0262,658 SYSTEMS AND METHODS FOR ADVANCED TARGETING 3 2012
* Cited By Examiner

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