Systems and methods for estimating placement positions of content items on a rendered page
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United States of America Patent
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Jul 19, 2011
Grant Date -
May 4, 2006
app pub date -
Nov 30, 2004
filing date -
Oct 29, 2004
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
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