Methods and apparatus for marketing profiling while preserving user privacy
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United States of America Patent
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Jul 19, 2011
Grant Date -
N/A
app pub date -
Oct 26, 2006
filing date -
Oct 27, 2005
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Techniques are described for collecting user descriptive data as a user employs a client device, such as a personal computer, laptop, PDA, or the like. The data is evaluated and a profile code is assigned based upon the evaluation. This profile code is selected from a domain of profile codes established so that useful markets for targeted advertising are identified by the profile codes, but the profile codes are not so specific that the user's privacy is unduly threatened.
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