Method of marketing for absorbent paper products through branded print packaging
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United States of America Patent
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Aug 2, 2011
Grant Date -
Mar 27, 2008
app pub date -
Sep 20, 2007
filing date -
Sep 26, 2006
priority date (Note) -
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Abstract
A method of communicating benefits to a consumer of an absorbent paper product, the method having the steps of: producing an absorbent paper product wherein the absorbent paper product includes a primary benefit and packaging the absorbent paper product for retail sale. The packaging includes a primary brand logo that is associated with an absorbent paper product and a secondary brand logo that is associated with a fabric softener.
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