Importance

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Abstract

A prescription pharmaceutical promotional carrier is provided that is effective to promote a series of prescription drugs. The carrier includes first and second portions with the second portion being referred to as a payment vehicle and the first portion being utilized to identify the series of prescription drugs being promoted. In use, a preferred embodiment provides a series of stickers secured to the first portion of the carrier. Each sticker identifies or represents a prescription pharmaceutical product. A doctor may possess one or more of the carriers and may prescribe a prescription drug being promoted by the carrier. If so, the doctor can transfer a sticker identifying the prescription drug to the payment vehicle and separate the payment vehicle from the carrier. The separated payment vehicle is then given to the patient along with a prescription for the identified prescription drug and the patient presents the payment vehicle to a pharmacy where at least a portion of the costs of the prescription drug is paid by a party that sponsored the carrier.

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First Claim