Systems and methods for providing advertising in a feed of content
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United States of America Patent
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Aug 16, 2011
Grant Date -
Jul 27, 2006
app pub date -
Jan 25, 2005
filing date -
Jan 25, 2005
priority date (Note) -
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Abstract
A system and method is described for controlling the provision of advertising presented to an end user in a feed of news content that is delivered from a publisher to an end user, wherein the system comprises: one or more advertisements which each possess a unique identifier that has been attributed by the publisher; reader software deployed in the system to analyse the delivered feed of news content and the one or more advertisements, wherein the reader software is adapted to ensure that any duplication of the one or more advertisements is identified by reference to the unique identifier of each advertisement; and wherein the reader software controls the presentation of news content and a predefined number of non-duplicate advertisements to the end user.
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