Method for direct-to-patient marketing and clinical trials recruitment with outcomes tracking and method for confidential appointment booking
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United States of America Patent
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Sep 6, 2011
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app pub date -
Feb 24, 2009
filing date -
May 19, 2003
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Abstract
Generally, the present invention is directed to marketing techniques and more particularly to direct-to-patient marketing for medical devices, pharmaceutical drugs, and biotechnology products. The approach presented here may also be applied to the recruitment of patients for clinical trials evaluation including tracking outcomes after treatment. An embodiment of the invention includes the steps of finding potential patients, qualifying potential patients, connecting potential patients to preferred physicians, and tracking the patient's progress through the appointment phase and tracking outcomes.
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