Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
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United States of America Patent
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Sep 27, 2011
Grant Date -
Jul 28, 2005
app pub date -
Dec 23, 2004
filing date -
Oct 6, 2003
priority date (Note) -
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Abstract
One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.
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