Exclusivity bidding for mobile sponsored content
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United States of America Patent
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Sep 27, 2011
Grant Date -
Sep 4, 2008
app pub date -
Oct 30, 2007
filing date -
Nov 5, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
In embodiments, the present invention provides a method and system for receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a mobile subscriber characteristic and matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.
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