Importance

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Abstract

In-store media rating systems and methods are provided. A disclosed method includes receiving data from a plurality of individual stores, each having an individual store floor plan including shopper accessible areas and shopper non-accessible areas, and providing a standard floor plan including a plurality of predefined sectors. The method further includes standardizing each respective individual store floor plan to produce a corresponding standardized individual store floor plan based on the standard floor plan, wherein relative location and shopper accessible area of each of the sectors in the each standardized individual store floor plan correspond to the location and shopper accessible area of a corresponding predefined sector of the standard floor plan. The method further includes producing an output including the standardized individual store floor plan.

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First Claim