Method for site selection for retail and restaurant chains
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United States of America Patent
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Nov 8, 2011
Grant Date -
Jan 12, 2006
app pub date -
Oct 26, 2004
filing date -
Nov 13, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A method of selecting a site for one or more retail units uses a database of information on existing units in a chain, including store sales or profits, site characteristics available from various databases, and information on marketing expenditure in the relevant market. Sales of potential new units are forecast abstracting from advertising efforts. Thus, potential profit characteristics of a site can be evaluated without regard to existing advertising programs. This corrects a major problem with existing approaches; site decisions can be made simultaneously with marketing allocation decisions.
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