Systems and methods for measuring behavior characteristics
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United States of America Patent
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Nov 8, 2011
Grant Date -
May 1, 2008
app pub date -
Dec 20, 2006
filing date -
Oct 30, 2006
priority date (Note) -
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Abstract
Systems and methods for measuring behavior characteristics. For at least one specific user, a first concern score for respective key terms is calculated according to use frequency of respective key terms of network content corresponding to the specific user and all users. A first relation matrix for at least one specific key term is calculated according to at least two users corresponding to respective interaction behaviors between the key terms and a type weighting corresponding to respective interaction behaviors. A first interaction score for the specific user regarding the specific key term is calculated according to the first relation matrix. A first characteristic score for the specific user regarding the specific key term is calculated according to the first concern score and the first interaction score.
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