Estimating ad quality from observed user behavior
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United States of America Patent
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Nov 22, 2011
Grant Date -
Jul 5, 2007
app pub date -
Dec 30, 2005
filing date -
Dec 30, 2005
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Abstract
A system obtains ratings associated with a first set of advertisements hosted by one or more servers, where the ratings indicate a quality of the first set of advertisements. The system observes multiple different first user actions associated with user selection of advertisements of the first set of advertisements and derives a statistical model using the observed first user actions and the obtained ratings. The system further observes second user actions associated with user selection of a second advertisement hosted by the one or more servers and uses the statistical model and the second user actions to estimate a quality of the second advertisement.
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