Importance

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Abstract

Method of and system for delivering consumer product related information to consumers over the Internet. The system and method involves creating a UPN-encoded Consumer Product Information (CPIR) enabling Servlet for each consumer product registered within a manufacturer-managed UPN/URL database management system. The HTML tag associated with each CPIR-enabling Servlet is encapsulated within an executable file and then stored in the UPN/URL database management system. Each CPIR-enabling Servlet is searchable and its HTML tag downloadable by, for example, (1) retailers purchasing products from an electronic-commerce enabled product catalog, (2) advertisers desiring to link consumer product information to Web-based product advertisements, or (3) anyone having a legitimate purpose of disseminating such information within the stream of electronic commerce. After downloading and extraction from its encapsulating file, the CPIR-enabling Servlet tag is embedded within an HTML-encoded document associated with, for example, an EC-enabled store, on-line auction site, product advertisement, Internet search engine or directory, and the like. Upon encountering such an HTML document on the WWW, the consumer need only perform a single mouse-clicking operation to automatically execute the underlying CPIR-enabling Servlet, causing a UPN-directed search to be performed against the manufacturer-defined UPN/URL Database, and the results thereof displayed in an independent Java GUI, without disturbing the consumer's point of presence on the WWW. Preferably, the CPIR-enabling Servlet are realized using Java™ technology, although it is understood that alternative technologies can be used to practice the system and methods of the present invention.

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First Claim