Information broadcasting method, information broadcasting system, and receiving apparatus for transmitting data other than program through digital broadcasting

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8065701
APP PUB NO 20020066097A1
SERIAL NO

10032773

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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When advertising information is included in a received broadcasting wave, viewer attributes which have previously been registered in an IC card is collated with a target ID added to the advertising information, and the advertising information (icon) in which both of them coincide is selected and displayed (S3, S4). When there is a requesting operation of detailed information, the detailed information is obtained by link information. The detailed information can be obtained from the broadcasting wave (S11, S12) or can be obtained from a homepage via the internet (S17, S18). The detailed information is displayed in place of the picture plane of a program. When a viewer requires to finish the display, the display of the detailed information is finished (S14, S20). When the detailed information is displayed, the presence of the request for the detailed information is recorded as a history.

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Patent Owner(s)

  • SONY CORPORATION

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Amano, Kei Tokyo, JP 1 36
Hattori, Yoshitsugu Tokyo, JP 5 697
Ishigaki, Masanori Kanagawa, JP 61 588
Shitara, Teruyuki Tokyo, JP 8 197
Yoshinobu, Hitoshi Kanagawa, JP 20 1598

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