Distinguishing search results associated with an electronic commerce system
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United States of America Patent
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Dec 13, 2011
Grant Date -
N/A
app pub date -
Sep 19, 2007
filing date -
Sep 21, 2006
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A search engine communicates with a broker to identify search result content associated with merchants that support purchases through an electronic commerce system provided by the broker. The results of a search can include some content associated with merchants that support purchases through the broker, some content associated with merchants that do not support purchases through the broker, and some content not associated with any merchant. The search engine visually distinguishes content in the search results associated with merchants that support purchases through the broker by displaying a badge, such as a graphical icon, with the content. The search engine can use different types of badges to indicate different characteristics of the merchants.
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