Techniques for displaying impressions in documents delivered over a computer network

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8086697
APP PUB NO 20060294226A1
SERIAL NO

11263501

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.

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Patent Owner(s)

  • GULA CONSULTING LIMITED LIABILITY COMPANY

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bennett, Dominic Los Altos, US 21 804
Goulden, David L Redwood City, US 23 551
Shevach, Matthew A San Francisco, US 2 46

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