Rendering advertisements with documents having one or more topics using user topic interest information
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United States of America Patent
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Jan 3, 2012
Grant Date -
Apr 24, 2008
app pub date -
Dec 21, 2007
filing date -
Jun 30, 2003
priority date (Note) -
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status (Latency Note)
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Abstract
Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.
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