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United States of America Patent

PATENT NO 8099327
APP PUB NO 20080021792A1
SERIAL NO

11554965

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A system and method select bids for a plurality of media plays, such as advertising spots on radio stations. Users provide bids for the medial plays and may select providers of the media plays and a time period of the media play. The media plays are associated with the bids. The bids are allocated to the media plays, and winning bids are selected.

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Beauchamp, Scott Newport Beach, US 10 319
Bergmans, Jos Laguna Niguel, US 2 83
Gardner, Robert Irvine, US 103 1449
Ketchum, Russell Kevin Newport Beach, US 7 143
Smolyanov, Alex Rancho Santa Margarita, US 1 17
Steelberg, Chad Newport Beach, US 179 1805
Steelberg, Ryan Irvine, US 165 1739

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