Dynamic map rendering as a function of a user parameter

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United States of America Patent

PATENT NO 8103445
APP PUB NO 20070273558A1
SERIAL NO

11621006

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Abstract

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Provided is a single repository for capturing, connecting, sharing, and visualizing information based on a geographic location, for example. Detailed information can be dynamically rendered as a function of a user parameter, which can include a user demographic, a user profile, and a user preference information. Map information and advertisements displayed in conjunction with the map information can be dynamically rendered as a function of a user advertising preference. If a user prefers one product over another product, a first advertisement for the less preferred product can be replaced with a second advertisement for the preferred product.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCOF AMERICA UNIV

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kimchi, Gur Bellevue, US 168 4083
Ofek, Eyal Redmond, US 162 3146
Smith, Leonard Seattle, US 30 1249

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