Logocons: AD product for brand advertisers
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United States of America Patent
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Jan 24, 2012
Grant Date -
Mar 20, 2008
app pub date -
Sep 18, 2006
filing date -
Sep 18, 2006
priority date (Note) -
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status (Latency Note)
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Abstract
Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.
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