User profile-based presentation of sponsored mobile content
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United States of America Patent
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Mar 6, 2012
Grant Date -
Feb 3, 2011
app pub date -
Oct 15, 2010
filing date -
Sep 14, 2005
priority date (Note) -
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Abstract
A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a user profile and a predefined hardware/software characteristic; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
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