System and method for presenting prioritized advertising data during execution of video trick play command data

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8145524
APP PUB NO 20090319350A1
SERIAL NO

12143115

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to receiving trick play command data at an end user device; receiving a plurality of advertising data at the end user device; correlating the plurality of advertising data with penetration data for an end user associated with the end user device; prioritizing the advertising data for the end user device based on the correlation; and presenting a portion of the advertising data on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.

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Patent Owner(s)

  • AT&T INTELLECTUAL PROPERTY I, L.P.;AT&T KNOWLEDGE VENTURES, L.P.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cansler, James L Cedar Park, US 44 1180
Scott, Charles Austin, US 54 1518
White, Scott Austin, US 301 5085

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