Service for associating IP addresses with user segments
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United States of America Patent
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Mar 27, 2012
Grant Date -
Nov 24, 2011
app pub date -
Aug 3, 2011
filing date -
Nov 19, 2007
priority date (Note) -
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Abstract
A system is disclosed that maps IP addresses and geographic regions to particular categories or “segments” reflective of user profiles. The mappings may be based on behavioral data reflective of user browsing activities, offline data (e.g., survey data or demographic data), or a combination thereof. In one embodiment, the mappings are generated using data collected by a plurality of Internet Service Providers (ISPs) regarding their subscribers. The system also includes a query interface that enables content providers to retrieve segment data associated with particular IP addresses.
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