Site optimizer
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United States of America Patent
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Apr 17, 2012
Grant Date -
Aug 7, 2008
app pub date -
Feb 5, 2008
filing date -
Feb 6, 2007
priority date (Note) -
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status (Latency Note)
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Abstract
Site optimizer is a tool that enables A/B testing of merchandising offers for your online store to help you determine which offers work best on your storefront. A/B testing compares multiple offers simultaneously to randomly selected groups of shoppers. The A/B testing approach provides a unique and effective way to optimize online store performance because it is metrics-driven, objective, and more efficient than other site optimization techniques.
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