System for generating a smart advertisement based on a dynamic file and a configuration file
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United States of America Patent
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Apr 17, 2012
Grant Date -
Jun 12, 2008
app pub date -
Dec 12, 2006
filing date -
Dec 12, 2006
priority date (Note) -
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status (Latency Note)
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Abstract
A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.
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