User activity tracking on personal cellular telecommunications devices
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United States of America Patent
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Jun 12, 2012
Grant Date -
May 27, 2010
app pub date -
Jul 31, 2008
filing date -
Jul 31, 2007
priority date (Note) -
In Force
status (Latency Note)
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Abstract
User activity tracking on personal cellular telecommunications devices including a User Interaction Software Module (UISM) for data handling of display message information and user interaction information regarding user interaction with display messages. The UISMs enable handset side or network side determining user impressions of instantaneously displayed display messages. The UISMs include onboard instruction sets including destination dependent data handling instructions for user click information. Onboard instruction sets can operate in conjunction with display component embedded instruction sets regarding data logging and data reporting of display message information and/or user impression information and/or user click information.
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