Interaction analysis and prioritzation of mobile content
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United States of America Patent
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Jun 12, 2012
Grant Date -
Nov 10, 2011
app pub date -
Jul 14, 2011
filing date -
Sep 14, 2005
priority date (Note) -
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Abstract
A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by (a) receiving interaction information relating to the mobile content accessed by a first mobile communication facility by a user thereof; (b) receiving a datum associated with the user of the first mobile communication facility, wherein the datum corresponds to offline information relating to the user; (c) weighting the mobile content based at least in part on the interaction information and the offline information relating to the user; and (d) providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.
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