Intracluster content management using neuro-response priming data

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United States of America Patent

PATENT NO 8209224
APP PUB NO 20110106621A1
SERIAL NO

12608696

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Abstract

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A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.

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Patent Owner(s)

Patent OwnerAddress
NIELSEN CONSUMER LLC200 W JACKSON BOULEVARD FLOOR 26 CHICAGO IL 60606

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8303
Knight, Robert T Berkeley, US 129 8721
Pradeep, Anantha Berkeley, US 148 8526

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