Methods, systems, and products for targeting advertisements

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United States of America Patent

PATENT NO 8219411
SERIAL NO

12508653

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Abstract

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Methods, systems, and products are disclosed for targeting advertisements. Clickstream data is received that describes at least subscriber actions. Content information is received that describes what content is available. A criterion is also received for determining which subscribers should receive a targeted advertisement. The clickstream data is merged with the content information to generate data describing at least one event timeline. When the data describing the at least one event timeline matches the at least one criterion, then at least one subscriber is targeted to receive the advertisement.

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Patent Owner(s)

Patent OwnerAddress
ALPHONSO INC735 INDUSTRIAL ROAD SUITE 220 SAN CARLOS CA 94070

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Matz, William R Atlanta, US 54 2263
Swix, Scott R Duluth, US 64 5865

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