System and method for preferred placement programming of iTV content
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United States of America Patent
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Jul 10, 2012
Issued Date -
N/A
app pub date -
Sep 2, 2004
filing date -
Sep 19, 2002
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Abstract
Preferred placement of programming content is provided by a system and method to organize or sequence the display of a set of programmable content elements of an iTV application to a viewer, using business rules that describe the preferred placement conditions or criteria. Such criteria include brand, content owner, application location, current channel, current channel family, current channel category, time of day, content category, current program, current program genre, current iTV application, current content type, and/or subscriber and set-top box profile and behavior data. In one implementation, the present invention allows for managing the ‘shelf space ’ within and for iTV applications.
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